Key Points:

• Work with pleasure, motivated and involved;
• No concessions to quality, continuous pursuit of better;
• Integrity is a core value;
• No frills, modest, driven and enthusiastic;
• Informal, flexible organization;
• Maximum responsibility with employees;
• "Limited" range, in balance with production / market;
• "Glass is half full". Thinking in terms of solutions, opportunities and not in problems;
• Very cost effective;
• Order-cleanliness-tidy: inside and outside;
• Team wise;
• Good, short and clear communication lines;
• No surprises.